Studio 7x3

Hi there! I'm Tomislava Babić, a dedicated product designer & art director based in Novi Sad, Serbia, extending my creative reach worldwide.

My journey through the design world has seen me wearing many hats - from creative and designer roles to art director and UI/UX designer positions, culminating in my current role as a Design Director at Superawesome. I cherish the process of creation, whether it's for serious business or just for the sheer joy of making.

Embracing the title of a product designer, I adopt a holistic approach to problem-solving, with a flexibility that allows me to engage in various specialties depending on the project's needs. This full-stack approach has not only facilitated my career growth but also enhanced my problem-solving skills from the get-go.

My expertise spans visual and systems design, UX, content strategy and research with a dash of illustration and branding. Being a design generalist has empowered me to confidently navigate through diverse challenges, and be capable of addressing a wide range of issues with passion and enthusiasm.

product design art direction branding/identity ui/ux illustration digital strategy

art direction ui/ux digital strategy

What can I help you with?

product design

Crafting and enhancing digital products, prioritizing user engagement, seamless interface design, and strategic functionality to meet user needs and drive digital interaction.

art direction

Encompassing strategic visual planning and creative guidance to ensure a project's aesthetic aligns with its branding, storytelling, and audience engagement goals.

branding/identity

Developing a unique visual and conceptual identity that encapsulates a brand's values, message, and personality, aiming to create a memorable and cohesive image across all customer interactions.

ui/ux

Designing user interfaces and user experiences that are intuitive, engaging, and tailored to meet the needs and expectations of a product's target audience, enhancing overall usability and customer satisfaction.

illustration

Thoughtfully creating illustrations that offer a true reflection of your essence, crafting engaging narratives to foster a stronger bond between your customers and your brand.

digital strategy

Creating pathways for growth by leveraging digital platforms and technologies, focused on optimizing online presence, engaging customers, and employing digital marketing strategies to meet business objectives.

let’s work together!